REDTAG launches retail store at the Salalah Grand Mall, Oman
REDTAG, the region’s favourite homegrown value fashion and homeware brand, launched its latest retail outlet at the Salalah Grand Mall, Oman, on 6th May. With this launch, REDTAG scales its offline footprint in Oman to 14 retail stores, reaffirming its position as a leading fashion brand in the Middle East.
This move was also driven by the growing importance of the City of Salalah, as a tourism and a business hub. Additionally, enthusiastic customer response at REDTAG’s Salalah Gardens Mall store, encouraged the brand to venture into the Salalah Grand Mall – a plush mixed-use complex, with fine customer experiences and shopping options, located in the heart of the coastal city.
REDTAG has timed the launch of this store in the holy month of Ramadan, to make the season of gratitude and sharing even more special, with unique and trendy collections of apparel and homeware. From chic fashions to classy and sophisticated homeware, the new store bears all the hallmarks of REDTAG’s extensive range of products, and delightful customer experience.
The inaugural ceremony was conducted in adherence to social-distancing protocols, and with attendees wearing masks. Similar care and due diligence will be taken, as customers come in and revel in the new experiences that the store has to offer.
Commenting on the launch of REDTAG’s latest retail outlet, Shoaib Syed, Country Manager, REDTAG Oman, said: “Choosing the Salalah Grand Mall as a venue for our new store, is a testament to our confidence in Salalah-branded shopping centres and malls, which have crafted a niche for themselves in Oman. This store reflects REDTAG’s growth strategy, which involves taking our retail experience closer to more of our customers. And, as our customers have come to expect, it features great offers, vast selections, and uncompromising quality.”
A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 190 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 14 million members strong, and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers.
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