REDTAG, the Middle East’s leading value fashion and homeware brand, has launched its 3X Smiles spring campaign in Bahrain, with offers that bring not one but three reasons to smile as the season of hope and new beginnings beckons.
February 22nd, Manama, Bahrain: REDTAG, the region’s favourite value fashion and homeware brand, has launched its 3X Smiles spring Campaign, with never-seen-before offers that bring not one but three reasons to smile. The campaign seeks to add to the spirit of spring, a season that symbolizes resurgence, new beginnings, and hope.
The 3X Smiles campaign includes a BHD-15,000 worth raffle draw, free gifts on a purchase of BHD-25 worth of fashion and homeware products, and a BHD 5 gift voucher on purchase of items worth BHD 30 and above. The 3X Smiles will run from February 20th to March 12th 2022, another customer-centric campaign by REDTAG in the country.
“The Bahraini fashion scene has truly come alive in recent years, with shows, screenings, and shoppers making some smart shopping decisions. This status quo made for an opportune moment to bring more smiles to REDTAG shoppers in the country. With the 3X Smiles campaign, we are bringing not one but three reasons to smile, and, in doing so, exceeding expectations,” said Shehbaz Shaikh, Chief Retail Officer, REDTAG.
As part of the BHD-15,000 raffle draw, 1,500 REDTAG shoppers will get BHD-10 worth Happiness Cards, redeemable on online shopping, groceries, electronics, and fashion at Carrefour, Gaming, Talabat, Sharaf DG, and REDTAG. The virtual raffle draw will be held on March 17th, 2022. Shoppers will also get an exquisite bath set along with festive vouchers during this campaign which will run in all REDTAG stores.
The 3X offers come merely days after REDTAG launched its Spring 2022 Collections, which is inspired by the positivity and the optimism associated with the season. The new collection bears the brand’s promise of being in sync with changing styles. Combined with the now launched 3X Smiles campaign, the latest collections are set to resonate with Bahraini shoppers who seek value for money and refreshing cuts, colours, and choices.
“Bahrain is an important market for us. It boasts a sizable fashion-conscious population that leans towards a blend of global styles with local sensibilities — where REDTAG has a reputation that precedes itself. And we, as a brand, are geared towards delighting our shoppers at every turn with thoughtful campaigns and initiatives. So, it’s a perfect match!,” added Shehbaz.
Hyper-convenience services like ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’ testify to the brand’s customer-centric approach. REDTAG has even introduced WhatsApp shopping in Bahrain. With several first-to-market services in the Middle East, along with its tiered loyalty program — RT Rewards — which boasts over 15 million members, REDTAG continues to cement its position as the leading value fashion and homeware brand in the region. Its contributions were recognized by Retail ME through the ‘Most Admired Brand Campaign of the Year’ award 2021.
A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 200 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 15 million members strong and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers. REDTAG is the RetailME award winner for the ‘Most Admired Brand Campaign of the Year’ 2021.