Ideal Standard to showcase latest additions to its Atelier Collections – Calla and Joy Neo – at Salone del Mobile

Ideal Standard has added to its award-winning Atelier Collections with two new beautifully crafted ranges: Calla and Joy Neo. The new ranges will be part of the highlights shown by Ideal Standard at this year’s Salone del Mobile, the biggest interior design exhibition in the world.

Taking place in Milan from June 7th to 12th, Ideal Standard will be showcasing how its design heritage has influenced the latest additions to its Atelier Collections, which combine classic features with modern technology and innovative design to create inspiring bathroom solutions.

The new collections represent a true fusion of design across the ages, each range inspired by classic bathroom pieces, combined with contemporary elements – delivering a new eclecticism in bathroom design. Created by Ludovica + Roberto Palomba, the products in the Calla and Joy Neo ranges have been developed specifically with flexibility in mind, allowing them to be integrated in a variety of different interior styles.

These two collections embody Ideal Standard’s Singular™ philosophy, to provide inspiring, holistic bathroom solutions from a complete range of product categories, which can be easily tailored to achieve custom designs and styles. By bringing together the company’s sector expertise and design service, as well as the complete range of Ideal Standard’s products, this new approach streamlines the bathroom design and selection process for customers, architects and designers.

Ideal Standard to showcase latest additions to its Atelier Collections – Calla and Joy Neo – at Salone del Mobile


Inspired by the Victorian age and early ceramic production, the Calla range features clear, simple geometric shapes with strong horizontal and vertical lines, for a timeless product that embodies muted luxury. Calla comprises a wide range of ceramic pieces, including elegant basins and pedestals, sophisticated toilets and bidets, and a stunning statement piece – a neoclassical free-standing bathtub. The basins can also be combined with the more contemporary leg set, giving the product a completely different identity and enabling customers to integrate it in modern bathroom designs.

Joy Neo

Joy Neo represents an evolution of classicism, combining features from the more contemporary and cylindrical Joy collection with classic, square design elements, and either cross or leaver-handles. The result is a highly versatile and sophisticated range of fittings that can be perfectly combined with neo-classical ranges like Calla, but also with more minimalist ceramic lines, like Ideal Standard’s Extra.

Joy Neo offers a comprehensive variety of pieces, including single lever basin mixers, dual control basin mixers, wall-mounted basin mixers and 3-hole basin mixers as well as different bath and shower products. Available in two finishes, Magnetic Grey and Chrome, the collection is adaptable to suit any space.

Although taking design inspiration from the past, the range is engineered with the future in mind to provide the best experience for users, with innovative technology on the inside. The EcoFlow regulator reduces water consumption down to 5L/min, for a more sustainable use of water without compromising on comfort. It is effortless to install, with EasyFix® decreasing installation time by 30 per cent. The Magnetic Grey products are produced using the latest technology – Physical Vapour Deposition – to preserve the vibrancy of the coloured brassware. PVD is a thin protective coating applied in a vacuum, which ensures products are ten times more resistant to chemicals, wear, impact, discoloration and corrosion. Additionally, SmartShine® finishing on the chrome models increases longevity, while also making cleaning easier.

Speaking on the new collections, Roberto Palomba said: “It was never our intention to create collections that can only be used in classic interior design, but instead our aim was to design products that can be adapted and fused with elements from other eras to give customers freedom to express themselves. Innovation, heritage and the needs of the modern day are key elements represented in the neoclassical Calla and Joy Neo ranges.”

Both collections are available as of April 2022.

More information about the Calla and Joy Neo range, visit:

About Ideal Standard

Ideal Standard International, leading provider of innovative bathroom solutions, is a privately-owned company headquartered in Brussels, Belgium, operating in over 60 countries across Europe, Middle East and Africa. Ideal Standard MENA, part of Ideal Standard International, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE.

Ideal Standard heritage is in understanding how bathroom works in totality. With total bathroom solutions as its core business for over 100 years, the company designs, manufactures and supplies ceramic sanitary ware products, bathroom mixers, furniture and accessories, bathing & showering solutions for residential, commercial and institutional buildings. Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. Moreover, the company owns leading European brands: Armitage Shanks, Porcher, Jado and Vidima.

Ideal Standard Gulf, the business entity encapsulating the Middle East region, operates from its Head Offices in Dubai, UAE. In November 2016, the Design Bathroom Centre opened, first-of-its-kind in the region, located on Sheikh Zayed Road in Dubai. The Ideal Standard, Armitage Shanks, Porcher, Jado, Vidima and American Standard branded products are supplied in the Middle East sanitary ware market by esteemed business partners across the different countries

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