PURITY, RADIANCE & DISTINCTIVENESS
Dubai, UAE, June 2022: Rasasi Perfumes, one of the most prestigious and leading fragrance houses in the Middle East is excited to announce the launch of new unisex fragrance collection – All-Over Spray. The newest addition to the Rasasi portfolio, it consists of three unique fragrances with Takhail launching first.
Takhail, the first variant to launch within the collection is a refreshing fragrance with a creamy, musky character. It opens on notes of bright bergamot and soft luscious cotton flower that are enveloped on a bed of rich woods including cedarwood, sandalwood and musks to create an exclusive signature scent. Purity, radiance and distinctiveness are the three facets used for creating this unique scent.
The art of scent layering has always been a distinguishing and important ritual within the Arab world since times immemorial. It allows the user to mix and wear multiple fragrances, beginning with a fragranced body wash, followed by lotion, fragrant oils, perfume, oudh and more, depending on the depth of scent and complexity preferred by the wearer. The All-Over Spray collection is an assortment of three fragrances that compliments one’s daily routine and serves as a perfume primer. The new collection is designed to be water-based, lightweight and alcohol free, ensuring it is safe to use in the sun and for sensitive skin.
Priced at AED 155 for 100 ml, the All-Over Spray collection is presented in a timeless bottle with calligraphy and a bow-tie plugged elegantly to differentiate each fragrance within the collection while the transparent cap, like a drop of water holds the bottle with panache. Takhail is now available at all Rasasi locations across the UAE.
Rasasi is amongst the leading fragrances companies in the region. A pioneer in the field of perfume retail, Rasasi has contributed to the evolution of the modern perfume industry in the Middle East. Over the last four decades, the company has built on a solid foundation of pioneering entrepreneurial vigour, creating some of the best and most exclusive fragrances, which have established a worldwide reputation for quality, luxury and elegance. Rasasi operates over 165 elegantly-designed unique, dedicated showrooms at leading malls and prime market locations across the GCC. Rasasi operates a state-of-the-art manufacturing facility in Jebel Ali Free Zone in Dubai and its products are exported to more than 60 countries across the globe through a strong distribution network.