The radical essence of minimalism: Ideal Standard’s Solos collection

Ideal Standard is previewing its innovative Solos concept at Salone del Mobile 2022. Part of the premium Atelier Collections, Solos is the perfect embodiment of the company’s new Singular™ approach which aims at providing considered, inspirational cross-category solutions that can be easily tailored for a personalised result.

The new collection represents absolute purity in design and is made possible by combining pioneering technologies and state-of-the-art materials, with the company’s years of experience in ceramics and brassware manufacturing.

The innovative and visually striking flagship piece is a unique integrated combination of fitting and basin. Reflecting the beauty of simplicity, the minimalist yet sensual design transmits a feeling of lightness and timeless elegance. Fine, straight lines and extremely thin edges give the basin its distinctive weightless look, while the fully integrated sophisticated fitting completes the seamless, pure appearance. Only the graceful spout and control knob are visible while the supporting technology is hidden underneath the basin, making this combination truly unique.

This minimalist design and precise execution are made possible with advanced technology and pioneering materials. The basin is made from Diamatec® – a unique blend of Alumina and Chamotte that allows the creation of highly complex and challenging designs, but still offers unprecedented strength and durability. The tap hole has been drilled with such precision that there is no need for an escutcheon ring which would usually hide any small breakages and ensure stability. The graceful fitting features sequential mixer technology, allowing both accurate temperature and flow control in one simple rotation of the elegant control knob. A second model featuring touchless technology with capacitive sensors offers additional possibilities for application. Combining the unique characteristics of the ceramic material with innovative fittings technology and Ideal Standard’s manufacturing excellence allowed the company to overcome limitations previously considered insuperable.

The radical essence of minimalism: Ideal Standard’s Solos collection

Designed by Roberto Palomba, Chief Design Officer at Ideal Standard and co-founder of Palomba Serafini Associati, the Solos basin will be available in glossy black or white and can be combined with fittings in either cylindrical or square shape, as well as a wide range of premium metallic colours and modern matt finishes, including chrome, brushed gold or magnetic grey amongst others.

Future additions to the Solos collection will complement the integrated basin and mixer – including a showering solution, an innovative toilet, and matching furniture and accessories – that all follow the same design philosophy.

Speaking on the product, Roberto Palomba said: “Solos represents the epitome of Ideal Standard’s Singular™ philosophy, showcasing complete harmony between pure, minimalist design and technical excellence. The seamless integration between the elegant fitting and sophisticated, light basin is possible due to Ideal Standard’s leading expertise with both, ceramics and brassware, resulting in a graceful statement piece for the bathroom.”

About Ideal Standard

Ideal Standard International, leading provider of innovative bathroom solutions, is a privately-owned company headquartered in Brussels, Belgium, operating in over 60 countries across Europe, Middle East and Africa. Ideal Standard MENA, part of Ideal Standard International, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE.

Ideal Standard heritage is in understanding how bathroom works in totality. With total bathroom solutions as its core business for over 100 years, the company designs, manufactures and supplies ceramic sanitary ware products, bathroom mixers, furniture and accessories, bathing & showering solutions for residential, commercial and institutional buildings. Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. Moreover, the company owns leading European brands: Armitage Shanks, Porcher, Jado and Vidima.

Ideal Standard Gulf, the business entity encapsulating the Middle East region, operates from its Head Offices in Dubai, UAE. In November 2016, the Design Bathroom Centre opened, first-of-its-kind in the region, located on Sheikh Zayed Road in Dubai. The Ideal Standard, Armitage Shanks, Porcher, Jado, Vidima and American Standard branded products are supplied in the Middle East sanitary ware market by esteemed business partners across the different countries.

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