Dubai, UAE, October 16, 2024: In a world where every moment is worth capturing, OPPO has once again renewed its commitment to making advanced photography accessible to everyone with the launch of the Reno12 Series. Seamlessly blending sophisticated algorithms with an intuitive user experience, OPPO availed an unparalleled portrait photography experience that rivals the quality of the finest traditional studio shots.
Renowned for its expertise in portrait photography, the Reno series now takes a giant leap forward, integrating cutting-edge technology that redefines the very essence of mobile imaging. The Reno12 Pro combines robust hardware that delivers breathtaking clarity and intricate detail with groundbreaking GenAI-driven features, empowering users to effortlessly create stunning, professional-grade portraits.
The Strength of Detail
The OPPO Reno12 Pro sets a new standard for professional-grade portrait photography, powered by its flagship-level main camera featuring Sony’s advanced LYTIA series LYT-600 sensor. With a 1/1.95-inch size and 50 million pixels, along with a large f/1.8 aperture, it captures stunning detail and richness in every shot. Enhanced by Optical Image Stabilization (OIS) and full-pixel omnidirectional autofocus, the Reno12 Pro ensures sharpness and reliability. Its upgraded Telephoto Portrait Camera, also boasting 50 million pixels, offers 2X optical zoom and 20X hybrid zoom, closely aligning with the coveted 50mm focal length, ideal for natural portrait effects. Complemented by a front-facing 50MP camera capable of 4K video and a 112-degree ultra-wide-angle lens, the Reno12 Pro’s versatile four-lens setup positions it as one of the most versatile professional portrait photography devices on the market.
Evolve Your Portraiture, Empower Your Artistry
Enhanced software and algorithms, coupled with a deeper understanding of portrait aesthetics, ensure that every shot captures moments with artistic precision and beauty. The powerful Pro Portrait Mode allows users to effortlessly achieve DSLR-quality photos, featuring flexible aperture adjustments and a calibrated flare bokeh effect for superior subject separation. With the advanced HDR 5.0 algorithm, the Reno12 Pro captures a broader dynamic range, enhancing detail in shadows and minimizing ghosting. Additionally, the Natural Tone feature ensures accurate and authentic reproduction of varied skin tones, allowing users to create stunning, lifelike portraits with confidence and ease.
GenAI-Powered Photography: A World of Rich AI Features at Your Fingertips
The OPPO Reno12 Series introduces a new era of portrait photography through the integration of Generative Artificial Intelligence (GenAI), transforming how users capture and create stunning images. With the upgraded AI Eraser 2.0, users can effortlessly remove unwanted elements from their photos with one-click removal and automatic bystander recognition, achieving an impressive accuracy of 98%. Additionally, features like AI Clear Face and AI Best Face ensure that every individual in group photos looks their best by enhancing facial details directly on the device, providing swift processing while maintaining privacy. The innovative AI Studio empowers users to create studio-quality portraits from their phones, offering multiple style templates from a single photo and enabling interactive group shots. This combination of advanced GenAI technologies makes professional-quality photography accessible to all, encouraging users to explore their creative potential like never before.
As we look to the future of visual storytelling, OPPO remains at the forefront of innovation with our GenAI technology, continuously evolving to enhance the photographic experience. With the establishment of its AI Center and strategic collaborations with partners like Google and MediaTek, OPPO remains committed to advancing the application of GenAI in smartphones.
About OPPO MEA
OPPO is a leading global smart device brand. Since the launch of its first mobile phone – “Smiley Face” – in 2008. With a presence in over 60 countries and a dedicated team of 40,000 employees, OPPO strives to enhance lives worldwide.
In 2015, OPPO entered the Middle East and Africa (MEA) region and is now established in more than 13 markets. OPPO adjusted its product line in the MEA region in past few years, launching flagship series like the OPPO Find N3 and introducing the OPPO Reno Series. The company plans to further refine its local product line, offering consumers in the region more premium options.