Kicks Off at St. Regis Saadiyat Island Resort
Abu Dhabi, UAE – April 14, 2025
Abu Dhabi Modest Fashion Week 2025 has officially opened at The St. Regis Saadiyat Island Resort, set in the heart of Saadiyat Island Abu Dhabi, a destination where culture, luxury and natural beauty come together in perfect harmony. Organized by Think Fashion and Red Events, in partnership with Miral Destinations, the 10th edition of the globally celebrated Modest Fashion Weeks series unfolds in a setting that fully embodies the values of authenticity, self-expression and global inclusivity at the core of the modest fashion movement.
As the UAE’s leading beach, lifestyle and cultural destination, Saadiyat Island Abu Dhabi stands as the ideal home for this momentous occasion. With its white-sand beaches, crystal-clear waters, world-class resorts and thriving arts and cultural scene, the island is a sanctuary where creativity, tradition and innovation naturally coexist. Just as modest fashion challenges conventions while staying rooted in heritage, Saadiyat Island Abu Dhabi offers a space where the modern and the meaningful are seamlessly interwoven.
As a key milestone in the global modest fashion calendar, the opening day featured spectacular runway presentations by internationally acclaimed designers, each blending tradition with modernity in their own unique way. Antonella Bravi from Italy showcased vibrant, sustainable fashion with a bold European flair, while Afrik Abaya from Nigeria redefined the abaya through the integration of rich African textiles and cultural expression. Tuğ Fashion from Turkey captivated the audience with original, meticulously crafted designs rooted in Turkish heritage. Meanwhile, UAE-based Bespoke Atelier elevated luxury fashion through made-to-measure creations that seamlessly merge traditional craftsmanship with contemporary elegance.
Soleil, a UAE-based fashion label celebrated for its fusion of Khaleeji heritage and contemporary elegance, also made a remarkable impression. The brand’s ready-to-wear collections feature luxurious fabrics, intricate embellishments, and modern silhouettes, embodying the mystique and sophistication of Gulf fashion. With a commitment to quality and cultural authenticity, Soleil offers timeless pieces that resonate with the confident, modern woman.
Miha (Turkey), founded in 2016, represents a stance and story beyond trends, blending sophistication, comfort, and creativity in its modest fashion offerings. Salam Design (Palestine) focuses on creating wedding gowns and evening dresses that reflect grace, beauty, and modesty, crafted with the finest fabrics and intricate details. Turana Atash (UK) offers luxury swim and resort wear, redefining modest fashion with sophistication, sustainability, and empowerment, proving that fashion and modesty can coexist harmoniously. Arta Kallaba (USA) is a distinguished knitwear brand celebrating traditional craftsmanship and women’s empowerment, founded by former theater director Arta Kallaba.
Les Atelier (Netherlands) is a fashion-forward brand that blends contemporary design with traditional modesty, delivering collections that speak to timeless elegance, innovation, and empowerment. Ayana Active (US) is redefining activewear for women, combining high-performance innovation with empowerment, inclusivity, and sustainability. North Arabia Couture (Nigeria) is a luxury fashion house that blends Northern Nigerian and Arabian influences, creating regal and sophisticated modest fashion pieces that radiate grace and power. Marina Swimwear (Turkey) is unveiling an exclusive collection in collaboration with global modest fashion icon Halima Aden, blending sophistication, innovation, and high-quality craftsmanship in modest swimwear designs that offer both style and confidence.
“Abu Dhabi Modest Fashion Week is more than just fashion—it’s about identity, inclusivity, and creativity. We aim to amplify modest fashion worldwide while empowering women to express their style with confidence,” said Ozlem Sahin Ertas, CEO of Global Modest Fashion Weeks by Think Fashion.
The event’s first day also welcomed distinguished guests, including fashion entrepreneurs, influencers, and media representatives from across the globe, setting the stage for dynamic discussions on sustainability, empowerment, and the future of modest fashion. A series of panel talks and networking sessions further enhanced the experience, providing designers and brands with invaluable industry insights.
Just steps from the fashion week venue lies Saadiyat Cultural District, a world-renowned hub for global art, heritage and ideas. Home to iconic institutions including Louvre Abu Dhabi and the Abrahamic Family House—and soon welcoming teamLab Phenomena Abu Dhabi, Guggenheim Abu Dhabi, Zayed National Museum and the Natural History Museum Abu Dhabi—Saadiyat Island Abu Dhabi continues to position itself as one of the world’s most significant cultural destinations. Hosting Abu Dhabi Modest Fashion Week here only reinforces the island’s role as a space where diverse perspectives, identities and expressions thrive.
As Abu Dhabi Modest Fashion Week 2025 continues to unfold, Saadiyat Island Abu Dhabi remains at the heart of this global moment—where creativity meets consciousness and where fashion, identity and culture come together with effortless elegance.
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About Miral Destinations
Miral Destinations, a subsidiary of Miral, is the trusted one-stop destination partner that inspires and connects people through the power of shared experiences, delivering countless memorable moments and joy to guests across leisure, entertainment, and tourism attractions and landmarks throughout Abu Dhabi and beyond. The Miral Destinations umbrella encompasses the two key destinations; Yas Island, which is home to world-class theme parks such as Ferrari World Yas Island, Abu Dhabi, Yas Waterworld Yas Island, Abu Dhabi, Warner Bros. World™ Yas Island, Abu Dhabi and SeaWorld® Yas Island, Abu Dhabi. It is also home to incredible attractions such as the record-breaking CLYMB™ Yas Island, Abu Dhabi and the thrilling Yas Marina Circuit home to the Formula 1® Etihad Airways Abu Dhabi Grand Prix. Whereas Saadiyat Island is the middle east’s most beautiful beach and cultural destination where transformative luxury is met with a beacon of sophistication and exclusivity. Miral Destinations aims to contribute to Abu Dhabi achieving international recognition and commercial success, strengthening the emirate’s reputation as a global tourism hub.
Saadiyat Island Abu Dhabi
Saadiyat Island Abu Dhabi is a melting pot of inspiring, transformative and enriching experiences offering something unique for everyone – from culture and fine dining to luxury hotels, stunning natural beaches, and roaming wildlife. Spanning 27 square kilometers, the natural island is home to premium hotels and resorts and offers world-class arts, cultural, educational, wellness, golf, lifestyle, retail, and F&B experiences. Saadiyat Island is Abu Dhabi’s culture hub, home to the world’s most famous museums including the iconic Louvre Abu Dhabi, the soon to open Guggenheim Abu Dhabi, set to be the region’s pre-eminent museum of global modern and contemporary art, and the Natural History Museum Abu Dhabi which will feature some of the rarest natural history specimens ever found on Earth.
Positioned within the UAE’s cosmopolitan capital, Abu Dhabi, the island comprises a Beach District, Cultural District, Lagoon District and a Marina District. Saadiyat Island is just 20 minutes from Abu Dhabi Airport and Downtown Abu Dhabi and 60 minutes from Dubai.
For more information, please visit https://saadiyatisland.ae/
About Modest Fashion Weeks by Think Fashion:
Global Modest Fashion Weeks event series is the pioneer of the famous “modest fashion week” concept and the leading global platform dedicated to showcasing the creativity, diversity, and innovation of modest fashion. Launched in 2016 in Istanbul, the series has since organized 9 editions in major fashion capitals including London, Dubai, Amsterdam, Jakarta, Istanbul, Riyadh, and is now headed to Abu Dhabi for its 10th edition.
Since its inception, MFW has revolutionized the modest fashion industry, offering a unique stage for designers, buyers, influencers, press, and modest fashion enthusiasts from around the world to showcase their talents and connect with an international audience.
For more information, please visit www.modestfashionweeks.co.
About Think Fashion:
Alongside being the founder and the pioneer of the Modest Fashion Weeks concept, Think Fashion is a group company with years of experience in modest fashion offering B2B solutions in textile sourcing and production, creative direction, and trade business. Think Fashion sub-companies play a key role in defining the needs of the industry and providing solutions. For more information, please visit www.thinkfashion.co.
About Red Events:
Established in 2005, Red Events is a trailblazing event management company in the Middle East, merging cutting-edge technology with the latest trends to craft immersive and unforgettable experiences that redefine the future of event planning and management.