COSMOPROF WORLDWIDE BOLOGNA MARKS 60 YEARS OF SHAPING THE GLOBAL BEAUTY INDUSTRY WITH A REIMAGINED 2027 EDITIONFrom 18 to 21 March 2027, Cosmoprof Worldwide Bologna will unveil a reimagined exhibition experience designed to strengthen international business connections, as regional beauty markets continue to play an increasingly influential role in shaping the future of the global industry.
MENA – August 3, 2026 – Cosmoprof Worldwide Bologna, the leading global event for every sector of the cosmetics industry, will return from 18 to 21 March 2027. The edition will celebrate 60 years since the event was founded and introduce a significant evolution of the exhibition layout, designed to further enhance networking and business opportunities for industry professionals. The announcement comes at a time when the global beauty industry is becoming increasingly multipolar, with the Middle East redefining its position from a destination market to a centre of cultural, creative and entrepreneurial influence.
The 60th anniversary marks not only the evolution of Cosmoprof Worldwide Bologna, but also that of the global beauty industry itself. Over the past six decades, the event has accompanied the industry’s most significant transformations, helping shape business models, foster international partnerships and connect every stage of the beauty value chain. Today, as brands increasingly adapt to local consumer behaviours and regional market dynamics, Cosmoprof Worldwide Bologna continues to provide a global platform where innovation, collaboration and international business converge.
The new exhibition layout reflects these evolving market dynamics, creating a more intuitive and specialised experience that strengthens networking, collaboration and business opportunities for an increasingly international industry.
A NEW LAYOUT SUPPORTING INTERNATIONAL GROWTH AND BUSINESS
The international reach of Cosmoprof Worldwide Bologna is the result of a structured and ongoing commitment, as demonstrated by the outstanding results of the 2026 edition: 3,104 exhibitors from 68 countries, 80% of whom were international, and more than 255,000 industry professionals from 155 countries, with international visitors accounting for 53% of total attendance. Insights from Cosmoprof Worldwide Bologna’s latest CosmoTalks highlight how the beauty industry is increasingly being shaped by regional expertise and local market knowledge. Across EMEA, brands are moving beyond one-size-fits-all strategies, while markets such as Saudi Arabia and the UAE continue to demonstrate distinct consumer behaviours and an increasingly influential role in shaping the global beauty landscape. The 2027 edition has been designed to support these evolving dynamics by creating a more intuitive environment for international business and collaboration.
“The 60th anniversary is an important milestone, but above all it is an opportunity to continue evolving Cosmoprof’s role as a global platform serving the industry,” says Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “The new layout is part of a development strategy aimed at making the event increasingly effective, accessible and responsive to the needs of a constantly evolving international market. We will continue to invest in innovation across the event format, services and content in order to create tangible value for companies and industry professionals.”
The reorganisation reflects Cosmoprof’s continued commitment to creating more valuable business opportunities across the beauty ecosystem. By making the different product areas more recognisable, the new layout will foster more targeted, high-quality connections between exhibitors, buyers, distributors, retailers, manufacturers and industry professionals.
As the global beauty industry continues to be shaped by regional markets and local expertise, Cosmoprof Worldwide Bologna 2027 will provide a platform where global ambition meets regional opportunity. Building on its 60-year legacy of connecting the international beauty community, the event will continue to foster the partnerships, innovation and knowledge exchange that shape the future of beauty.
SUPPORTING INFORMATION: KEY EXHIBITION LAYOUT UPDATES FOR COSMOPROF WORLDWIDE BOLOGNA 2027
The 2027 edition of Cosmoprof Worldwide Bologna will introduce a number of changes across the exhibition layout, designed to create a clearer distinction between retail and professional channels while enhancing the visitor experience.
Within Professional Hair, Halls 31, 32 and 33 will retain their current focus, while companies previously located in Hall 25 will relocate to Hall 37, which will become the sector’s main hub. The Hair Show will also move to Unipol Hall, which will host selected NailWorld exhibitors.
The Beauty & Spa sector will be consolidated in Halls 25 and 26, with NailWorld reorganised across Unipol Hall, Outdoor Area 38 and Hall 27N. The mezzanine connecting Halls 25 and 26 will continue to host the Mall Stage, including World Massage Meeting and Cosmo OnStage.
The area dedicated to the Country Pavilions will expand to reflect the event’s continued international growth, while the Taiwan Pavilion will relocate to Hall 28. The Green & Organic section will remain in Hall 21.
Within Cosmetics & Fragrances, Hall 30 will become the new hub for skincare and make-up, adding approximately 1,000 square metres of exhibition space, while Hall 36 will bring together the fragrances and personal care offering. Cosmoprime will relocate from Hall 14 to the more prominent Hall 29, alongside the Extraordinary Gallery, Beauty Tech Area, Italian Start Up and Buyer Lounge, further strengthening its position as the event’s destination for premium beauty brands and innovation.
Cosmopack will continue to occupy Halls 15, 15A, 18, 19 and 20, while further refining its specialist offering. Chinese exhibitors specialising in contract manufacturing, packaging and accessories will be consolidated in Hall 14, creating a dedicated hub for these sectors. Hall 19 will remain the focal point for cosmetics manufacturing machinery and technologies and will also introduce a dedicated area for suppliers from the Korean Pavilions.
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